While doing some research this morning into viral video marketing, I came across this amazing campaign by Dove (as in the soap). The campaign is focused on women and girl’s self-esteem and the definition of beautiful. Now, this would truly make for a great case study from a marketing and corporate responsibility angle and I thought about commenting on that, however, Tom Blue on marektingrevisited.com has covered the Dove campaign on his blog. So, go there to read that stuff.
I, however, want to say, above all, that these two videos wanted me to go home and tell my daughter how beautiful she is. Dad’s, watch these videos and go fight the stereotypes of society. Your daughter is so beautiful… never let her forget it: